Frequently Asked Questions

Answers to the most common queries, please contact us if you would like more information.

1. Common Questions

Q: What is TuneRelease?

TuneRelease is a software company that builds marketing tools for musicians. It provides song hosting to enable easy sharing of songs, in-depth analytics to track the success of your pitches and an extensive directory to help kickstart your contacts list. It helps make music PR more accessible, transparent and affordable.

Q: What is a pitch?

A pitch is a personalised email sent to the media outlet with all relevant files and contextual information.

Q: Who are your past clients and have they had any success?

We have worked with over 500 artists and have helped empower them to secure coverage across all the major publications and radio stations in the countries we operate in.

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2. Pricing

Q: How much does TuneRelease cost?

Feel free to view our Pricing Page here. TuneRelease provides free song storage, a digital press kit & aggregated analytics on song page interactions for free.

Q: Why does TuneRelease charge for its software?

We heavily invest in building new tools and hire local music journalists to ensure our directory is kept up to date with the correct contact details and information. We then have to cover the costs of the software we use and cover the storage fees. The fee is also a reflection of the time saved in sending hundreds of pitches in minutes rather than hours or days.

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3. Tips

Q: What time should I send my pitch?

While a lot of us in the music industry are night owls, it is always best to send a pitch early in the day. Reports have also shown that Tuesday, Wednesday and Thursday are the best days for sending pitches. Try avoid sending pitches during public holidays.

Q: How many pitches should I send?

When we were doing PR the traditional way for artists we would send a minimum of 200 pitches per release to ensure a large number of key outlets receive the song and that a campaign maintains its momentum for as long as possible.

Q: How do I write my artist biography?

An artist biography should introduce the real names of those in the act, especially for bands or solo artists using pseudonyms. It should also establish your credibility and include previous performances, awards, metrics or people you have worked with. The biography should also allude to your unique selling point that differentiates you from other artists and what style of music you most commonly operate in. It can also include your inspirations or those you have collaborated with or supported in the past.

Q: How do I write my song description?

The song description should capture the meaning and inspiration behind the song. It is also beneficial to describe its tempo, dynamics and instrumentation choices. It should also mention who wrote, recorded and produced the song, including notable engineers or collaborators. It helps to mention if it was recorded in a studio, is a cover, or contains any explicit lyrics.

Q: Should I upload the radio edit/clean version or full-length version?

We strongly recommend using the clean version as a lot of the outlets prefer non-explicit content in a shorter format. The main exception is when pitching to niche electronic outlets that appreciate full-length tracks.

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4. Process

Q: What outlets are listed on TuneRelease?

There are thousands of radio, publication, podcast and playlist channels listed on TuneRelease. We are always expanding our directory and are looking to incorporate new channels into our platform including A&R, synch, bookers, influencers and so much more.

Q: Can I delete my song?

Yes, you can cancel your delete your song at any time simply by clicking on the trash can icon on the song card on your dashboard.

Q: Can I delete my profile?

Yes, you can cancel your delete your profile at any time simply by clicking on the edit icon on your dashboard.

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