Frequently Asked Questions

Answers to the most common queries, please contact us if you would like more information.

1. Common Questions

Q: What is TuneRelease?

TuneRelease is a media pitching platform for the latest song releases. It provides an extensive directory, personalised pitches and detailed analytics to help make music PR more accessible, effective and affordable.

Q: What is a pitch?

A pitch is a personalised email sent to the media outlet with all relevant files and contextual information. Pitches are refunded if the email remains unopened for over 7 days.

Q: Who are your past clients and have they had any success?

We have worked with over 100 song releases securing coverage on all the major publications and radio stations.

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2. Pricing

Q: How much does TuneRelease cost?

Feel free to view our Pricing Page here. TuneRelease at its base level costs €2 per pitch. The more pitches you purchase the larger the discount applied to your order.

Q: Why does TuneRelease charge for pitches?

We hire local music journalists to ensure our directory is kept up to date with the correct contact details and information. We then have to cover the costs of the software we use and invest heavily into creating new tools to empower independent artists. Our fee is also a reflection of the time saved in sending hundreds of pitches in minutes rather than hours or days.

Q: Are pitches refundable?

TuneRelease refunds unopened pitches to ensure that you only pay when we deliver. Feel free to contact our team if you have any queries.

Q: Do media outlets get paid?

TuneRelease does not pay media outlets for receiving pitches or placing the song on their respective platforms.

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3. Tips

Q: What time should I send my pitch?

While a lot of us in the music industry are night owls, it is always best to send a pitch early in the day. Reports have also shown that Tuesday, Wednesday and Thursday are the best days for sending pitches.

Q: How many pitches should I send?

When we were doing PR the traditional way for artists we would send on average 200 pitches per release to ensure a large number of key outlets receive the song and that a campaign maintains its momentum for as long as possible.

Q: How do I write my artist biography?

An artist biography should introduce the real names of those in the act, especially for bands or solo artists using pseudonyms. It should also establish your credibility and include previous performances, awards, metrics or people you have worked with. The biography should also allude to your unique selling point that differentiates you from other artists and what style of music you most commonly operate in. It can also include your inspirations or those you have collaborated with or supported in the past.

Q: How do I write my song description?

The song description should capture the meaning and inspiration behind the song. It is also beneficial to describe its tempo, dynamics and instrumentation choices. It should also mention who wrote, recorded and produced the song, including notable engineers or collaborators. It helps to mention if it was recorded in a studio, is a cover, or contains any explicit lyrics.

Q: Should I upload the radio edit/clean version or full-length version?

We strongly recommend using the clean version as a lot of the outlets prefer non-explicit content in a shorter format. The main exception is when pitching to niche electronic outlets that appreciate full-length tracks.

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4. Process

Q: Can I select which outlets I pitch to?

Sure! Once your song is verified you can view our directory of outlets and start sending pitches.

Q: What outlets are listed on TuneRelease?

There are hundreds of radio, publication, podcast and playlist channels listed on TuneRelease. We are always expanding our directory and are looking to incorporate new channels into our platform including A&R, synch and so much more.

Q: Why is my song not verified?

Songs that are yet to be verified usually have the wrong file types, defamatory content, explicit lyrics,  the release date is too long ago (30+ days) or are not professionally mixed or mastered. We strongly recommend having your song professionally mixed and mastered, and to make sure you upload a radio edit of your song.

Q: Can I delete my song?

Yes, you can cancel your delete your song at any time simply by clicking on the trash can icon on your dashboard.

Q: Can I delete my profile?

Yes, you can cancel your delete your profile at any time simply by clicking on the edit icon on your dashboard.

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