Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing is one of the most powerful tools to promote new music and to attract and retain the audience. To successfully execute a music content marketing campaign, it requires setting up goals and objectives and then an action plan to meet those goals. However, creating compelling content is ultimately the key to reaching a wide audience and sustaining a place in the market. It is so important to continuously create new content to keep your fans engaged and up to date with your latest work. Below, we have listed 10 content marketing ideas to help improve your content.
- Studio Session Videos
Posting videos of you recording your music in the studio is a great way to let your fans know that you are working on new music and that you are keeping them in the loop too. They can be short videos to show a verse or chorus of the track you are working on or even you could cut out the sound to build momentum for the release.
- Posting Official Music Videos
Posting official music videos after you release your track is an effective way to further promote your music and it provides a visual element that your fans can connect with.
- Posting Lyric Videos
Lyrical videos are also a great way to promote your music and they are really simple to make yourself if you do not have a budget to spend. Tools such as Lyric.tv and Lyric Video Creator are user-friendly platforms that we recommend.
- Behind the scenes footage
Behind the scenes footage is a cool way to show your fans your music journey of creating your new track as it gives them an insight into the recording and production process.
- Pictures in the studio
As mentioned above, videos of studio sessions are an effective way to post content about your music. Likewise, pictures in the studio are also great to show fans that you’re working on something new.
- Music Artwork
Your album cover or single artwork are cool posts that you can add to your collection that add diversity to your profiles and also show your fans the artistic side that represents your music. Some examples of artists who have posted successful artwork include Jafaris album Stride and Girlband’s album The Talkies. Both are very different styles in terms of the design of the album covers however, it just shows how versatile you can be with your artwork.
Crowdsourcing is a great way to investigate what your fans want to hear from you. You can post just about anything on your stories to gain a better insight into your audience. Polls are an effective way to ask your fans questions such as what their favourite song is or which track they like the best for your next single.
- Live stream performances
We have entered a new era of live stream concerts due to the pandemic and a lot of musicians have realised how valuable they can be. Live stream performances can provide excellent visibility for your music and it offers more of a personal element to connect with your fans online.
- Short teaser clips for new releases
This is a great way to build hype around your release and it can be a powerful announcement post to reveal that you have something epic in the pipeline.
- Reshare your features
Resharing your features whether it's a blog feature, interview or press release, it is a different way to promote your music without the effort of having to create the content yourself.