You have written a new song, recorded and mastered it to perfection. Now what?
It’s time to market your music and reach as many of your fans and potential new fans as possible. We’re going to tell you how to do it. Firstly, you should have created an account with Spotify For Artists and submitted your new music to an aggregator to get your music uploaded onto the streaming services. Once this step is complete, you can start promoting your new track. It is important to utilise every promotional channel relevant to your audience to market your music.
- Your audience
Artists need to find out who their audience is and keep them coming back for more, one track at a time. Spotify For Artists is an amazing platform which allows artists to track their audience insights and help artists identify how their fans are responding to their music. The data also shows the audience demographics such as age, gender, and the top countries and cities of where your listeners are from. Understanding your fan base is crucial for successfully marketing your music.
- Social Media Best Practices
There are so many different social media strategies and it can be difficult to figure out which will provide the most visibility for your music. We have compiled a few best practice techniques that can help with any music marketing campaign. Firstly, it is important to craft a personal aesthetic online as it attracts a loyal audience and helps to build a relationship with your fans. It is also recommended that you should post on socials regularly to keep your audience engaged and up to date with your music. Community engagement is also considered an effective way to build your network and interact with your fans on a more personal level as it shows authenticity. Using trending hashtags is also considered a great way to reach a wider audience and acquire new fans. Lastly, the follower ratio is an important factor of social media which is often overlooked as the more followers an artist has and the less they follow, shows their popularity and entices users to follow the page.
- Content Marketing
Content marketing is one of the most powerful tools to promote new music and to attract and retain your audience. Creating compelling content is the key to reaching a wide audience and sustaining a place in the market. The biggest challenge is finding different ways to reach and connect with your fans. Content marketing can be a mix of a lot of media formats such as blog posts, videos, images - anything that will keep your audience engaged. We recommend creating a variety of content in advance so that you have regular assets to post across your social channels. Planning is a key component of executing a successful content marketing campaign which is why we recommend using a content calendar to plan your campaign. There are also a lot of effective tools available for content creation such as Canva or BeFunky.
- The Power of the Algorithm
If you really want to leverage your social media marketing efforts, you need to understand the power of the algorithm. The social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. The algorithms on social media are constantly changing which means you need to adapt to them by experimenting with different content and changing up your marketing strategies accordingly. The algorithm can prioritise paid ads over organic ads, however, by understanding how the algorithm works, you can maximise your audience reach organically. The more engagement your content gets such as likes, comments and shares, the more likely it is to be rewarded by the algorithm. An effective way to improve engagement from your fans is to post question-based posts to encourage interactions and connect with your audience at the same time.
Hashtags are a great feature on social channels to utilise throughout your posts as they make your content searchable and therefore extend a post’s reach by attaching it to a category. Timing is another important factor for the algorithm. You need to make sure that you are posting your content at optimal times for high visibility. You can use third party tools such as Sprout Social to identify the best times to post for maximum engagement. You also need to be active on social media as the algorithm rewards profiles that post frequently. It is also recommended that artists post more video content as the algorithm shows video content to a wider audience in comparison to image content. Lastly, it is important to track your social media performance regularly to identify areas that are performing well and that need improvement.
- Create your EPK
Creating your electronic press kit is an important step within your music marketing strategy. It is an effective way to distribute your music to press, radio, and media outlets for further music promotion. You should include links to your music, an artist biography, professional photos and album or single artwork, logos and branding assets, high quality music videos, press features and testimonials and lastly, tour dates and show information. You can use tools like the free song page offered by TuneRelease to host your files and display your information and images professionally.
Marketing your music by yourself can seem a little daunting at first, however, using third party tools and planning ahead can help with the process. Once you get the hang of it, your next campaign will be a smooth sail! You can do PR yourself, hire a PR agent or use a platform like TuneRelease to pitch your release.