Passion is key.

Follow us to keep up with the latest releases

Our Values

Credibility, transparency, passion and quality.

Four core beliefs that have allowed us to work with some of the brightest up and coming talent, and secure them well deserved coverage of national radio stations including RTÉ Radio One, Cork's Red FM and Spin 1038; to premium magazine outlets including the Irish Independent, Hot Press Magazine and GoldenPlec Music Magazine; as well as large Spotify playlists of over 50k followers and podcast interviews.

We utilise industry leading airplay monitoring, marketing analytics and in house resources to provide transparent campaigns that allow you to see the impact via social media growth, media features, playlist placements and airplay coverage.

The end of a campaign does not signal the final goodbye of our partnership with our clients, as we continue to share opportunities long into the future for bookings, appearances and relevant interviews.

Our Team

A team of passionate musicians, content creators and experienced writers.


Luke Rynne Cullen
Is the Founder of TuneRelease and Applaud.live, a bookings platform for the live music industry. He is also the Marketing & Communications Manager for Scale Ireland.

He has a Bachelor's degree in English Literature and History from Trinity College Dublin; and was the President of Trinity Orchestra and Live Music Officer for Trinity Entertainment 18/19.

He won the Blackstone LaunchPad Sprints in 2017, TES Dragons Den in 2018 and secured Bronze in the National Startup Awards in 2019. To date he has been featured in the Sunday Business Post's "100 Hot Startups", the Irish Examiner and Hot Press Magazine amongst many others.
Lucy Norris
Marketing Manager
Is the Founder of the What It’s Like … with Luce podcast, a weekly series that speaks with the leading artists, tastemakers and entrepreneurs of our generation, and Acquired Taste, a creative agency specialising in digital marketing.

She has over five years experience in developing and delivering engaging content from her time as Ryanair's Digital Content Executive.

Lucy has a Bachelors degree in Journalism from the University of Kent and has written features for Northern Woman Magazine, alongside numerous other publications.
Cailean Coffey
Campaign Manager
Is the Digital Editor of Soul Doubt Magazine and a writer for GoldenPlec. He has a Master's degree in Applied Psychology from University College Cork; and has five years of writing experience, interviewing the likes of Blossoms, Kojaque, Malaki, EDEN, and Alex Gough.

He has previously run award-winning press campaigns for artists such as HappyAlone and worked on press releases for Diffusion Lab artists including Flynn, Rushes and Jafaris. He primarily works in pop and hip-hop journalism, but has in the past covered genres such as folk and metal.

United Kingdom

Hamish Monk
Campaign Manager
Is a guitarist in Essex-based, Radio X “Hot Ones” band, Ocean Flaws. He has over three years’ writing and marketing experience, having worked for the likes of international music booking agency, MN2S, where he interviewed, among others, Danny Rampling – one of the founders of the UK's early rave scene.

After receiving a Bachelor's degree in English from the University of Southampton, Hamish worked as a media buyer for multinational PR agency, Publicis Media – managing campaigns for the likes of EA Sports, Heineken and Betway.   Hamish’s area of interest includes blues, rock, folk, psychedelia, post-punk, indie, and pop.