Passion is key.

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Our Values

Credibility, transparency, passion and quality.

Four core beliefs that have allowed us to work with some of the brightest up and coming talent, and secure them well deserved coverage of national radio stations including RTÉ Radio One, Cork's Red FM and Spin 1038; to premium magazine outlets including the Irish Independent, Hot Press Magazine and GoldenPlec Music Magazine; as well as large Spotify playlists of over 50k followers and podcast interviews.

We utilise industry leading airplay monitoring, marketing analytics and in house resources to provide transparent campaigns that allow you to see the impact via social media growth, media features, playlist placements and airplay coverage.

The end of a campaign does not signal the final goodbye of our partnership with our clients, as we continue to share opportunities long into the future for bookings, appearances and relevant interviews.

Our Team

A team of passionate musicians, content creators and experienced writers.

Luke Rynne Cullen
Is the Founder of Tune Release and Applaud.live. He has a bachelor's degree in English literature and history from Trinity College Dublin; and was the President of Trinity Orchestra and Live Music Officer for Trinity Entertainment 18/19.

He won the Blackstone LaunchPad Sprints in 2017, TES Dragons Den in 2018 and secured Bronze in the National Startup Awards in 2019. To date he has been featured in the Sunday Business Post's "100 Hot Startups", the Irish Examiner and Hot Press Magazine amongst many others.
Cailean Coffey
Is the Digital Editor of Soul Doubt Magazine and a writer for GoldenPlec. He has a master's degree in applied psychology from University College Cork; and has five years of writing experience, interviewing the likes of Blossoms, Kojaque, Malaki, EDEN, and Alex Gough.

He has previously run award-winning press campaigns for artists such as HappyAlone and worked on press releases for Diffusion Lab artists including Flynn, Rushes and Jafaris. He primarily works in pop and hip-hop journalism, but has in the past covered genres such as folk and metal.
Lucy Norris
Is the Founder of the What It’s Like … with Luce podcast, a weekly series highlighting ordinary people doing extraordinary things. She has over five years experience in developing and delivering engaging content from her time as Ryanair's Digital Content Executive.

She has a Bachelors degree in Journalism from the University of Kent and has written features for Northern Woman Magazine, alongside numerous other publications.
Michael Dooley
Is the Editor of the soon to launch Irish music and culture magazine, The Nightfly. He is the former Music Editor of The University Times and to date has interviewed the likes of David Keenan, Bicurious and Alt-J.

He served as Chairperson of Trinity FM and during that time founded Top Floor Music, which has recorded artists including Hatchlings, Maija Sofia and Ruth Mac. His main areas of interest span several genres from alternative rock and punk, to folk and jazz.
Dylan Murphy
Is the Digital Editor of District Magazine and has interviewed artists ranging from Giggs to Joy Crookes. He also writes for Goldenplec and primarily specialises in hip hop and alternative music.

He is the founder of Irish  music platform, Mabfield, and co-hosts the Mabcast podcast every week. Guests to date include God Knows of Rusangano Family, JyellowL and many more.
Shane McAuley
Is the Founder of an independent print publication and weekly podcast known as Soul Doubt Magazine.

He is known for his candid conversations with creatives, from Dave Fogarty (Conor McGregor’s personal photographer) to up-and-coming Irish superstars, such as Erica Cody, Jafaris, Tebi Rex and many more.